(All course fees are in USD)

Course Description

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.

Course Delivery

• Online self-paced learning (35 hours)
• Live virtual class training (16 hours)

Total online blended learning: 51 hours

Benefits

• 20+ real-life industry-based projects
• Learn Google’s popular tools like Keywords Trends and Search Console
• Gain detailed insights on advanced web analytics
• Get 360 degrees understanding of planning and marketing a website

Skills to be Learned

• Search engine optimization
• Content marketing
• Web analytics
• Keyword management and research
• Website management and optimization
• URL management

Award upon Successful Completion

Certificate of Achievement in “Search Engine Optimisation”

Awarding Organisation

Simplilearn

Learning Outcomes

By the end of this Advanced Search Engine Optimization (SEO) Training course, you will be able to :

• Create interesting and compelling marketing content
• Identify prospects and create an effective content marketing strategy
• Create brand messaging and appropriate content guidelines
• Learn how to find industry influencers and identify promotional opportunities
• Learn content marketing strategies, tactics, and best practices to produce effective content
• Learn how to develop appropriate content for each type of audience segment
• Create best practices for content across media types, including social media, images etc.
• Leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
• Perform digital data analytics to derive important insights for all aspects of the customer lifecycle across digital channels
• Understand the concepts of web analytics from ground zero to master analytics across digital channels
• Gain in-depth knowledge of web analytics, social analytics, mobile analytics, and content analytics
• Acquire an end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV, and overall customer engagement
• Learn how to use Google Analytics, Google Digital Studio, Klipfolio, and Tableau

Assessments

Course-end Quizzes

Simulation Test

5 Projects

Project 1 –  Keyword analysis and research

Using keyword research and effectiveness index, build information hierarchy of your webpage.

Project 2 – SEO structure planning

Project 3 – Website audit documentation

Using Simple Audit Template, do a SWOT analysis on your website, and create prioritized actionable items.

Project 4 – Inbound link building

Identify new inbound link targets for your site and document the process required for determining those targets.

Project 5 – Marketing plan

Create a 360-degree marketing plan for your business including target audience, keywords, potential lead behavior flow, and actionable marketing campaign goals.

Course Completion Criteria

• Complete 85% of the online self-paced learning (OSL) course
• Attend all the sessions within one live virtual batch
• Complete five projects
• Complete one simulation test with a minimum score of 75%

Who Should Enrol

SEO training is beneficial for anyone who wants to become proficient in SEO best
practices, particularly: marketing managers, digital marketing professionals, content writers, marketing and sales professionals; management, engineering, business, and communications graduates; and entrepreneurs and business owners. Senior high school students with strong interests in SEO of website may also be suitable.

Prerequisites

There are no prerequisites for this online course.

Course Overview

Search Engine Optimization Foundations

Course Introduction

Lesson 1 SEO Introduction

Lesson 2 How Search Engines Work

Lesson 3 Types of SEO

Lesson 4 Keyword Research and Competitive Intelligence

Lesson 5 On-Page Optimization

Lesson 6 Off-Page Optimization

Lesson 7 Duplicate Content

Lesson 8 Design and Architecture

Lesson 9 Local SEO

Lesson 10 Algorithm Updates and SEO Changes

Lesson 11 Integrating SEO with Other Disciplines

Lesson 12 SEO Tools

Lesson 13 How to Build a Successful Career in SEO

Search Engine Optimization Foundations Quiz

Advanced Search Engine Optimization

Section 1 : Introduction to SEO

Section 2 : How Search Engines Work

Section 3 : Keyword Research

Section 4 : On-Page Optimization

Section 5 : Website Management and Optimzation

Section 6 : Off-Page SEO

Section 7 : Planning A New Website

Section 8 : Market Your Optimized Website

Section 9 : Analytics and Measurement

Section 10 : What’s Next-Learning Path

Advanced Content Marketing

Section 1 : Introduction to Content Marketing

Section 2 : Developing a Vision of Content Marketing Success

Section 3 : Developing a Business Case for Content Marketing

Section 4 : Creating a Successful Content Marketing Strategy

Section 5 : Creating a Remarkable Editorial Mission Statement

Section 6 : Targeting Customer Intent Instead of Demographics

Section 7 : Targeting Key Influencers

Section 8 : Producing Help, Hub, and Hero Content Consistently

Section 9 : Producing Engaging Content More Frequently

Section 10 : Using Effective B2C and B2B Content Marketing Tactics

Section 11 : Building Successful B2C and B2B Social Media Platforms

Section 12 : Helping Customers find the Information They Seek

Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

Section 14 : Measuring Content Effectiveness

Section 15 : Measuring Return on Marketing Investment

Section 16 : Improving by Experimenting With New Initiatives

Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature

Section 18 : Content Marketing in the Foreseeable Future

Advanced Web Analytics

Section 1 : Introduction to Digital Analytics

Section 2 : Building Blocks

Section 3 : Fundamentals of Digital Analytics

Section 4 : Business Perspective

Section 5 : Methodology – Lean Six Sigma

Section 6 : Data Analysis Fundamentals

Section 7 : Analysis Perspective Providing Insights

Section 8 : Enabling Capabilities

Section 9 : Managing Analytics

Section 10 : Audience

Section 11 : Acquisition

Section 12 : Behavior

Section 13 : Conversions and Onboarding

Section 14 : Retention and Expansion

Section 15 : Advocacy

Section 16 : Privacy and Ethics

Section 17 : Wrapping Up

Access Period of Course

1 year from date of enrolment

Customer Reviews

The Advanced SEO course is a good springboard for the traditional marketers.

Simple, clean and perfect courseware!

This course will make you learn everything you need to know about search engine optimization, nothing more and nothing less. Highly recommended.

This was a great course for someone like me, who understands the importance of SEO but don’t know how to implement it. I now have a much better understanding. Thanks!

Thanks! I see now how to improve my projects and get a better result.

*Note: We reserve the right to revise/change any of the course content &/or instructor at our sole & absolute discretion, without prior notice to learner.